Our History

Our Beginnings

It all started in 2001, when I ordered, more by chance than by necessity, some neodymium magnets from a web shop in the US. These magnets caused great amusement and amazement amongst all my friends. Nobody had seen such absurdly strong magnets before.
When, at the end of 2002, a career move was in order, I decided to program a webshop, over which I would sell these type of magnets. As a software engineer I had already made quite a few purchases on the web and had thereby encountered a lot of online shops that didn't work properly.
Chances that one could successfully close the order, and then actually receive the ordered items in the time span promised were at about 50%. Inquiries by e-mail were often not answered at all or one received a pre-fabricated answer that didn't answer the question submitted. On the phone often nobody could be reached. Delivery was rarely on time, products were suddenly not available anymore, orders were lost, and so on and so forth. I pledged to myself to avoid all mistakes that I had encountered on other shops, to keep the shopping process as simple as possible, and to answer each and every e-mail, if possible within hours.
Meanwhile our team has quickly grown, but we keep with the principle of a simple and easy to use website as well as first class and personal customer care.
Today, a ton of overtime and over 1,5 million orders later, the numerous positive customer feedback seems to indicate that we are on the right track.
Your Matthias Ackermann, Owner


December 2018 Our online shop features more than 1 400 products.
April 2018 Our most popular YouTube-Video surpasses 250 000 viewings.
February 2018 We expanded our office space at the Swiss headquarters by 400 m² to 1300 m².
January 2018 www.supermagnete.ch has been online for 15 years.
November 2017 Webcraft has 50 employees by now.
November 2017 Since the company's inception, we have processed 1,5 million orders.
January 2017 20 000 magnet fans follow us on Facebook.
December 2016 We break our record of 200 000 orders in one year.
November 2016 We process more than 20 000 orders in one month.
November 2016 The 750th customer application goes online.
November 2016 On "Black Magnetic Friday" we processed almost 1500 orders on a single day - our absolute record!
July 2016 We have more than 1000 products in our web shop, many of which are increasingly non-magnetic.
June 2015 Webcraft Private Limited Company Switzerland becomes Webcraft Public Limited Company.
April 2015 Since the company's inception we have handled 1 million orders!
February 2015 Webcraft employs 40 people by now.
August 2014 New logistics center and warehouse with approx. 2000 m².
June 2014 You can find more than 500 magnets and magnet products in our web shop.
January 2014 www.supermagnete.dk, www.supermagnete.fi, www.supermagnete.gr, www.supermagnete.pt and www.supermagnete.ro go online.
June 2013 We move into Weiherallee 11a in Uster. Now we have 900 m² office space.
March 2013 Webcraft Private Limited Company turns 10. Anniversary celebrations are held.
January 2013 www.supermagnete.at goes online.
January 2011 Subsidiary company Webcraft Private Limited Company with registered seat in Gottmadingen, Germany, is founded. All customers in the European Union receive their packages from Webcraft Private Limited Company (Germany).
September 2010 Webcraft employs 25 people by now.
January 2009 www.supermagnete.be, www.supermagnete.es, www.supermagnete.hu and www.supermagnete.nl go online.
October 2008 Our logistics partner moves into a new dispatch center of 500 square meters that is being utilised for storage, packaging and shipment of our super magnets.
September 2008 www.supermagnete.it goes online.
April 2008 www.supermagnete.fr goes online.
November 2007 We move into a three times larger office space.
January 2007 supermagnete has a new logo!
December 2006 The Spanish and Dutch versions of the online shop go online.
November 2006 The Italian version of the online shop goes online.
August 2006 The French version of the online shop goes online.
July 2006 The English version of the online shop goes online.
November 2005 All customers in the European Union receive their packages from our distributing warehouse in Konstanz, Germany. This greatly improves runtime, cost and quality of the deliveries for our EU customers..
June 2004 Sheltered workshop Murghof takes over stocking, packaging and shipping.
March 2004 www.supermagnete.de goes online. Deliveries to customers in Germany are sent from Konstanz, Germany. With that move, all customs and VAT red tape falls away for our German customers.
June 2003 Storage, packaging and shipping is handed over to a third-party logistics company.
March 2003 Webcraft Private Limited Company (Switzerland) is founded.
January 2003 www.supermagnete.ch goes online.